As a whole Lady Gaga's ARTPOP was tinged with the correct hints of pop, R&B and dance to bring the singer to the heights of critical and commercial success her 2009 EP The Fame Monster reached. But, the same commercial success was obviously not going to happen: a lackluster, slow-burner promotional campaign and one music video (out of the two produced from the album) before release didn't create enough buzz around the project.
So after month's of being out, Gaga and her team tried to regain some sort of hype by releasing G.U.Y as a single and releasing a video for it.
As an album track G.U.Y fulfils all the needs of the listener; the production is solid, the chorus and hook are catchy and the lyrics have Gaga's quirk (I particularly love the bridge's overtly sexual lyrics). As a single, the song is projected in a whole new light. I always like to withhold my thoughts on a song until it comes on the radio, but I never heard G.U.Y once playing on any station, which is disappointing. However, with such a visually stunning video, acting like the angel to Bad Romance's demon. The bright cinematography captures the essence of the song perfectly, it's light, bold and sexy. Also, the choreography is so damn good, personifying just how raunchy the song is. But charting at No.76 doesn't cut it for a Gaga song, G.U.Y should have been release much earlier to build on the hype/mess that was generated with the teasing of Venus and the release of Do What U Want (probably one of the most underrated songs of the year, it's just so perfect).
Still waiting for the "Do What U Want" video... And maybe ARTPOP ACT II
Peace and Blessings,
Andre
